We are aware of it now, and I think it helps that we are aware of it. We think that the next Lijo Jose Pellissery film or the next Dileesh Pothen film, you know, will be watched by a large cross-section of people across the country. I also think that deep down, since we got national attention now, we also now want to make cinema that we know will appeal to people across the country. Some of us already are and it’s going to be great for us that, going forward, Malayalam cinema is something that film makers, actors and producers across the country will look out to. I foresee that in the not-too-distant future Malayalam technicians, story writers and even actors are going to get involved in movies in other languages. Once our content starts getting recognition and significance across the nation and we start breaking linguistic barriers with our content, I think the next step obviously would be us starting to export talent. So, where do you see the Malayalam film industry going from here? All this put together, we became the centre of conversation among cinephiles across the country, in the last two years. It may be the case of them being trained to work under stringent and minimal infrastructure that made us experts at minimalism. We have been blessed with great technicians traditionally, be it cinematographers, editors or production designers. We were always a content-driven industry, which never had fancy ideas of competing with other languages in terms of scale and budget. Streaming services like Amazon, Netflix and Hotstar were lapping up the content that we made, and it really helped that the content we made was of high quality. We came back to doing smaller, contained films that could be pulled off under COVID restrictions with a minimal crew. While the film industry across the country was stuck, Malayalam cinema found a way to restart and sustain. They were looking out for sources of engagement. We had people across the world, across the country stuck at homes. It started off with the circumstances which were inadvertently designed because of the pandemic. It’s a combination of a few things coming together.
Hotstar malayalam movies movie#
The Malayalam movie industry seems to have attracted national attention, after quite a while. In an exclusive interview, Prithviraj talks about what’s ticking for the Malayalam film industry, its immediate future, the medley of talent under its hood and the business opportunities in the national and international markets. Over a 20-year-old career, he has acted in over 100 films. His directorial debut Lucifer has become one of the biggest grossers ever in Malayalam cinema, while his production vehicle Prithviraj Productions has four films on the floors. The continuing rise of Prithviraj Sukumaran as an actor, director and producer has been a key feature of Malayalam cinema during this period. Though the pandemic has slowed its growth, the OTT boom has refueled the industry to a great extent, but not before movie theatres in the state lost nearly Rs 500 crore in revenue during the COVID-period.Ī clutch of talented actors, writers and technicians seems to be weaving some magic in an industry known for completing a movie in 90-120 days, without compromising on its technical quality - not to mention its superior story-telling capability. The Malayalam film industry, with revenues of roughly Rs 1,200 crore per annum, was riding an accelerated growth curve in the last few years leading up to the pandemic, with around 150 movie releases per year. Prithviraj Sukumaran: Amazon Prime Video, Netflix, Hotstar should start commissioning Malayalam feature films
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